Rural tourism and enterprise: management, marketing and...

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Rural tourism and enterprise:...

Rural tourism and enterprise: management, marketing and sustainability

Name: Rural tourism and enterprise: management, marketing and sustainability
ISBN: 9781780647524

Oriade, Ade, Robinson, Peter

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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
Abstract: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

Կատեգորիաներ:

Business & Economics

Տարի:

2017

Հրատարակչություն:

Boston

Լեզու:

english

Էջեր:

253

ISBN 10:

1780647522